With $25 billion in media spend behind his career’s work, Allen founded Noble Digital, a growth agency that translates data into meaningful strategies and stories, to supercharge brands in the digital age.
As a strategic lead and sometimes fractional CMO, Allen works with emerging companies who are trying to transform their industries. His company’s unique approach to positioning, strategy, and creative content is rooted in data and doesn’t just disrupt; it delivers. Allen founded Noble Digital, a growth agency that translates data into meaningful strategies and stories, to supercharge brands in the digital age.
Coming from a background in creative production, Allen speaks and writes about how data-driven marketing strategies are changing the industry and what companies have to do to keep up. Allen’s high-energy presentations highlight key digital strategies and share success stories that stimulate audiences. Allen inspires people to set old ideas and fear aside and use new tools to achieve measurable results that turn customers into fans.
Read his article that Google tweeted.
THE ITB TRAVEL TRADE SHOW
ITB Berlin is the World’s Leading Travel Trade Show. A total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind and Allen Martinez spoke on “Destination Day“
Allen Martinez shared his insights on storytelling through video and digital marketing at INBOUND, Hubspot’s premiere annual marketing conference with 25,000 attendees. His room was packed and had an additional overflow room… overall we got a great response from the attendees.
Allen Martinez, an author for the Content Marketing Institute will be speaking in the track “Future of Content” As technology advances, the art and science of storytelling continue’s to play a powerful role in marketing. This session provides an understanding of what makes storytelling engaging and explores how technology can better facilitate the power of storytelling as well as create more engagement through all this exciting new tech.
MARTINEZ AT CMI
Allen Martinez is an author for the Content Marketing Institute. Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.
MARKETINGLAND EXPO NYC
ALLEN MARTINEZ SPEAKS @MARKETING LAND – SEARCH MARKETING EXPO IN NYC
Click on the image which will take you to a Marketingland article where a video of the entire talk is embedded half way down the page.
ALLEN MARTINEZ SPEAKS @ MICROSOFT ON DIGITAL ADVERTISING STRATEGIES
Refreshing Your Brand to Reach New Customers is an authoritative, insider’s perspective on the process of tackling rebranding and setting a positive course for your brand’s future.
Reuter’s asked Noble Digital founder Allen Martinez to write on digital marketing with CMO’s in mind .
Strategy, branding, social media, brand-response and so much more—marketing success in the digital era has new meanings—but our methodologies will guide your needs.
Reaching the right audiences, connecting with multiple generations, shifting quickly based on data insights, all great needs for better ROI and positive brand awareness.
Using technology to track and understand your data better. Ways to think about how to get data working for you.
PAY PER CLICK
Understanding the meaning of pay-per-click or -impression or -lead is a new layer of marketing that goes deeper into real-time measurement and people’s behaviors.
MarketMuse Webinar on Data to Performance
Allen Martinez speaks onData to Creativity forMarket Muse Allen Martinez recently spoke on a live webinar hosted by MarketMuse. Your data is only as good as what you do with it. If you want to grow your business, you’ve got to grow your prospects. Which means...