ALLEN MARTINEZ
With $25 billion in media spend behind his career’s work, Allen Martinez founded Noble Digital, a growth agency that translates data into meaningful strategies and stories to supercharge brands in the digital age.
As a strategic lead and sometimes fractional CMO, Allen works with emerging companies who are trying to transform their industries. His company’s unique approach to positioning, strategy, and creative content is rooted in data and doesn’t just disrupt; it delivers. Allen founded Noble Digital, a growth agency that translates data into meaningful strategies and stories, to supercharge brands in the digital age.
Coming from a background in creative production, Allen speaks and writes about how data-driven marketing strategies are changing the industry and what companies have to do to keep up. Allen’s high-energy presentations highlight key digital strategies and share success stories that stimulate audiences. Allen inspires people to set old ideas and fear aside and use new tools to achieve measurable results that turn customers into fans.
Read the article that Google tweeted.
Mentoring startup founders is a passion that stirs my spirit. It’s the dynamic mix of energy, innovation, and the thirst for growth these entrepreneurs embody that keeps me coming back for more.
In a way, my role as a mentor to startup founders is like forging a blade; the process keeps me sharp, refines my skills, and ensures that I am always ready to cut through any business challenge that comes my way. It is a symbiotic relationship where learning is a two-way street – and I wouldn’t have it any other way.
Contributing to the MarTech Dialogue
Writing for MarTech publications is a commitment driven by both passion and purpose. In the fast-paced, ever-evolving realm of marketing technology, staying in sync with the latest trends is a necessity.
However, for me, this is more than just a chase for knowledge – it’s about contributing to the MarTech community and providing valuable insights to help others navigate this complex field.
Moreover, being a part of MarTech’s esteemed lineup of authors allows me to share my experiences, lessons learned, and industry best practices with a broader audience. It’s my way of giving back to the industry that has shaped my career and my character.
Allen Martinez shared his insights on storytelling through video and digital marketing at INBOUND, Hubspot’s premiere annual marketing conference with 25,000 attendees. His room was packed and had an additional overflow room… overall we got a great response from the attendees.
The Anatomy of Conversion: Engineering a CRO Funnel
Imagine walking into a room where the future of business isn’t just about flashy designs but the intricate engineering that powers it. Welcome to a talk that delves deep into the nuts and bolts of Conversion Rate Optimization (CRO).
Hosted by The Futur, this isn’t your run-of-the-mill lecture. It’s a deep dive into the engineering marvels that make a website not just good, but exceptional. Learn how to architect your site for maximum performance and conversion, all while getting a Futur-istic perspective on the evolving landscape of digital business. This is where design meets engineering, and theory turns into actionable insight.
The ITB Travel Trade Show
ITB Berlin is the World’s Leading Travel Trade Show. A total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind and Allen Martinez spoke on “Destination Day“
Con-tech Summit Speaker ON AR/VR
Allen Martinez, an author for the Content Marketing Institute will be speaking in the track “Future of Content” As technology advances, the art and science of storytelling continue’s to play a powerful role in marketing. This session provides an understanding of what makes storytelling engaging and explores how technology can better facilitate the power of storytelling as well as create more engagement through all this exciting new tech.
Ever found yourself moved to tears by an Adwords sentence?
No?
Well, you’re not alone. Dive into this riveting talk where storytelling meets the nitty-gritty of Search ads.It will take you on a journey from the dry lands of ‘search intent’ to the lush terrains of ‘creating intent.’ It’s not just about engineering the perfect funnel; it’s about engineering emotions, experiences, and yes, even a chuckle or two. If you think search ads is all spreadsheets and algorithms, prepare to have your mind delightfully blown. Everything has changed, and it’s time you did too!
Allen Martinez speaks @ Microsoft
on Digital Advertising Strategies
Refreshing Your Brand to Reach New Customers published by Thomson Reuters is an authoritative, insider’s perspective on the process of tackling rebranding and setting a positive course for your brand’s future.
is an authoritative, insider’s perspective on the process of tackling rebranding and setting a positive course for your brand’s future.
REUTER’S PUBLICATIONS
Thomson Reuters asked Noble Digital founder Allen Martinez to write on digital marketing with CMO’s in mind .
TECHNOLOGY
Using technology to track and understand your data better. Ways to think about how to get data working for you.
Branding
Strategy, branding, social media, brand-response and so much more—marketing success in the digital era has new meanings—but our methodologies will guide your needs.
Reaching the right audiences, connecting with multiple generations, shifting quickly based on data insights, all great needs for better ROI and positive brand awareness.
Pay Per Click
Understanding the meaning of pay-per-click or -impression or -lead is a new layer of marketing that goes deeper into real-time measurement and people’s behaviors.
CURRENT NEWS
MarketMuse Webinar on Data to Performance
Allen Martinez speaks onData to Creativity forMarket Muse Allen Martinez recently spoke on a live webinar hosted by MarketMuse. Your data is only as good as what you do with it. If you want to grow your business, you’ve got to grow your prospects. Which means...
